Privacy notice

DRAFT: to be checked before launch

Your seller information

Your account email, facts, files and sale documents are stored privately. You decide which documents verified buyers can receive.

Your free valuation

When you show your range on the free valuation, we save your name, email address, business name if you give one, the figures you entered, your result and how you found the site. We keep them so you can pick up where you left off.

Our emails are not switched on yet, so we do not send your result or any follow-ups by email. Once they are switched on, we may email you about selling your business. If the form asked you to tick a box, we do this only if you ticked it. Every email will carry a one-click unsubscribe link.

If you later create an account with the same email address, the valuation is linked to your account and pack. If you never create an account, it is deleted 12 months after you last used the calculator. To have it deleted sooner, email office@sellingthebusiness.co.uk from the same address. Your email address is also kept in your browser so the sign-in form can fill it in for you.

Accounts, documents and Companies House

Your uploaded accounts, spreadsheets, documents, extracted figures and Deal Facts are used to prepare your valuation and Sale Pack. You check extracted figures before they become confirmed inputs. Companies House information, such as company number, officers and registered details, can be fetched to help you complete the pack. Public records may still contain personal information.

Website discovery reads your website only when you request it. Selected images are copied to private storage with source and image-rights records. Website images and brand colours are restricted to your Information Memorandum. They do not belong in blind documents.

Read-only support access

The administrator may open your pack read-only to investigate a payment, login or upload fault or handle a data request. This access is recorded. It is not a document review or advice service.

AI processing

Relevant parts of your answers and uploaded content are processed through Lovable’s AI service and its model providers for extraction and drafting. Financial arithmetic and the indicative valuation are calculated in code, not chosen by AI. Legal clause wording comes only from approved templates. PDF copies of legal documents are made in the app from the filled Word file. If a document conversion service is connected, it receives the filled Word file to make the PDF copy.

Submit only content you have the right to share. Do not include unnecessary personal information. The model providers, processing terms and international transfer safeguards must be confirmed in the final notice before launch.

Storage and service providers

Account information, private files and pack records are held in Lovable Cloud with account and access controls. Stripe receives the payment information needed to process checkout. The seller receives buyer enquiry information. The configured email provider processes verification and service messages. Google Fonts receives a request when fonts load.

The exact storage region, subprocessors and any international transfers have not yet been verified. They must be confirmed before launch. This notice does not claim that all data stays in the UK.

Seller retention

Paid packs are retained for 12 months from payment, followed by 30 days to download saved files before deletion. Unpaid packs are deleted after 30 days without activity. Keep your own copies before access ends. These are the intended retention rules. You see a warning in your account from 14 days before a pack is deleted or your access ends. Scheduled deletion still requires operational verification before launch.

Payment records, statutory record-keeping and NDA acceptance evidence may need a separate lawful retention period. That schedule will be confirmed before launch rather than treating pack deletion as deletion of every legal record.

Your buyer enquiry

Your name, company, email, phone, address, funding type and enquiry note are shared with the seller. Your questions and offers are private to you and the seller. An answer the seller publishes can be seen by approved buyers, without showing your identity.

Your NDA record

If you sign an NDA, your typed name, signing time, IP address, template version and a hash of the exact NDA text are recorded as evidence of your acceptance. Your IP address, typed signature name and NDA hash are held only in the NDA record. They are not used to rank or recommend buyers.

Documents and access

Buyer copies of the Information Memorandum carry the buyer's name and issue date. Downloads are logged. A buyer room closes 12 months after the seller pays. The seller can revoke a buyer's access sooner. Closing access does not delete the NDA evidence automatically.

Your data requests

Request access, correction or deletion, including account deletion, by emailing office@sellingthebusiness.co.uk from your account address. Say which account or pack the request concerns. Identity may need to be checked before private information is changed or disclosed. A legal record may need to be kept where the law requires it. The final lawful grounds and record-retention schedule must be checked before launch.

Browser storage and visitor analytics

Sign-in stores session information in your browser. Buyer rooms use a room-scoped session cookie. The site also stores first-visit campaign tags, referring source and time in local storage, which can be attached to a pack and payment report. This is separate from visitor analytics and currently happens without a choice banner.

Lovable’s analytics uses no cookies, stores nothing on your device, does not keep IP addresses and does not identify visitors. On this site, clicks are recorded without a choice banner. Page visits, time on page, page speed and errors are recorded for every visitor without cookies or identifying anyone.

It records pages visited, referring sources, country, browser, operating system, device type, time on site, page speed, errors and clicks on links and buttons. Detailed data is kept for 90 days and daily summaries for a year. Lovable collects this data for us. Lovable’s privacy policy explains how it handles it.

What happens next: Read the seller's NDA before signing. Submit only information you have the right to share.